Questions to ask a potential co-founder before you commit

The questions to ask a potential co-founder about motivation, time, money, roles and equity, the answers that are red flags, and how a trial project settles it.

Written by Gregor ZehetnerPublished October 20, 20266 min read

In short

Ask a potential co-founder about four things before you commit: why they want to found a company now, how much time and money they can give and for how long, who decides what, and how you would split equity and handle an exit. Listen for red flags such as no failures, vague commitment or avoiding the money talk. Then test it with a trial project of two to four weeks before you sign anything.

Key takeaways

  • Ask about motivation, time, money, roles and equity before you commit, not after.
  • Vague answers on commitment and money are red flags; so is someone who has never failed.
  • Agree how you decide and how you disagree before the first real conflict.
  • A trial project of two to four weeks tells you more than ten coffees.
  • Write the answers down; they become the first draft of your founder agreement.

Questions on this

How many questions should we go through?

Fewer than you think, but all of the hard ones. Twenty to thirty questions over two or three conversations cover motivation, time, money, roles, equity and the exit. The long published lists are good for picking; nobody needs all fifty in one sitting.

What if the answers do not match?

A mismatch is the result you were looking for, not a failure. Some gaps close with a clear agreement, for example on hours or on who decides on product. Others, like one person wanting a fast exit and the other a company for life, rarely close. Better to know now.

Should we do a trial project before we commit?

Yes, whenever you can. Two to four weeks on a real deliverable, with a date and a result you can judge, show how the other person works, communicates and handles pressure. It is the cheapest test of a partnership that may last ten years.

When should we talk about equity?

In the first weeks, once you know what each person will contribute, and before the first customer or investor. Avoiding the topic does not make it go away, it makes it more expensive. Our guide on splitting equity shows what should count.

Is it a red flag if a potential co-founder has never failed?

Usually, if they say so. Everyone who has built something has failed at parts of it. A person who cannot name a failure either has not tried much or does not reflect on what went wrong, and both are hard to work with when things get difficult.

Written byGregor Zehetner

Founder of Cofoundista. Mentors founders at incubators, founded and sold a company himself.

Gregor on LinkedIn

This guide is general information, not legal, tax or financial advice. Rules differ by country and change, so check them with an advisor before you decide.

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